09-27-2016, 03:51 PM
(09-21-2016, 01:55 AM)Rick McDowell Wrote: It would be nice if PBM companies could form some sort of consortium to help spread the word, but previous efforts in that direction have not been successful so everyone is on their own.
A consortium for generic "advertising" sounds like a good idea, but I haven't got any funds (and limited time) available to contribute to such an effort. I can certainly contribute some free play time for those that we connect with.
I think that the hardest part will be getting exposure to a fairly broad base of people. Certainly formal advertising channels are far too expensive for this sort of thing (in addition to production costs), and YouTube might be handy and cheap, but how many people would actually find and play the video? If we can get people to watch, I think an explanatory video would be effective - I'm just not sure about the first step.
What about some sort of person-to-person dissemination (of text or video or whatever), where PBM advocates email/post it to their friends and talk them into sending it to their friends, etc. You probably wouldn't get too many to forward it on at each step, but if you could get one or two to forward it most times it would still end up covering a reasonably wide base of people. Facebook or similar might be an easy way to "like" it's way around the net.